SmartTouch™ isa Customer Communications Management platform that simplifies the process of creating highly personalized documents by incorporating “intelligent” content into document templates so that the relevant image and messages make for a more compelling communication.
Content Critical Solutions has put its decades-long experience assisting corporate clients in the “digital transformation” (evolution from physical print & mail to a multichannel distribution model) into supporting SmartTouch™, a branded CCM solution for underserved organizations.
The SmartTouch™ platform is a set of processes that support the full end-to-end customer communications lifecycle, including:
- Data Aggregation and Analysis; Content Management;
- Profile and Delivery Preference Management;
- Document Composition;
- Omni-Channel Delivery;
- Document Archive and Response Management.
A SmartTouch™ solution is comprised of a set of confluent technologies, workflows and business processes that help an organization enhance the customer experience, standardize communications across multiple channels, ensure regulatory compliance and reduce operational complexities.